The Eighth International Conference on Electronic Commerce
August 14-16, 2006
Delta Fredericton
Fredericton, New Brunswick, Canada

Business-to-Consumer E-Commerce

Track Chairs:

Khaled Hassanein, DeGroote School of Business, McMaster University, Canada (hassank@mcmaster.ca)

Milena Head, DeGroote School of Business, McMaster University, Canada (headm@mcmaster.ca)

The internet provides an incredible opportunity for redefining how business is conducted.  However, the real significance of business-to-consumer (B2C) e-Commerce is yet to fully emerge, as it continues to be a relatively small part of total retail business.  Several factors have contributed to the low customer adoption levels of this retail channel.  Some of these factors include consumer concerns about security and privacy, lack of trust, inability to adequately assess tangible products, lack of social appeal and poor usability of websites.   

This track seeks to explore the successes and failures of B2C e-Commerce with an objective to identify the barriers and facilitators of this sector.  Suitable topics for this track may include, but are not limited to, the following areas:

Suggested topics (but not limited): 

Sub-program Committee:  

Michael Bliemel, Dalhousie University

Roger Clarke, Xamax Consultancy Pty Ltd

Constantinos Coursaris, Michigan State University